MRY+Listerine+FIFA
Over 200 headline illustrations were created for Johnson & Johnson+Listerine's largest social/ad campaign ever. As an official sponsor of the 2014 FIFA World Cup, the #PowerToYourMouth campaign ran in 5 languages and 20 countries, deployed in real-time and in response to unfolding events throughout the games. These are some of the originals before treatment.
Client: Johnson & Johnson+Listerine
Illustratior: Monte Ritz Ad/Copy: MRY
