Johnson & Johnson + Listerine + FIFA World Cup Games
Created 231 pieces of original content for Johnson & Johnson during their largest ad/social media campaign ever. As an official sponsor of the 2014 FIFA World Cup, the #PowerToYourMouth campaign ran in 5 languages and 20 countries, deployed in response to unfolding events throughout the World Cup games. Generating 529 million social media impressions and PR coverage in 332 media placements, The New York Times describes the #PowerToYourMouth campaign as "the Mount Olympus of digital advertising in the social marketplace." The #PowerToYourMouth campaign was finalist for the 2015 Shorty Awards.
Client: Johnson & Johnson+Listerine
Illustrator: Monte Ritz