MRY+Listerine+FIFA

Created over 50 headline illustrations for Johnson & Johnson+Listerine for their largest ad/social media campaign ever. As an official sponsor of the 2014 FIFA World Cup, the #PowerToYourMouth campaign ran in 5 languages and 20 countries, deployed in real-time and in response to unfolding events throughout the games. These are some of the originals before treatment. Client: Johnson & Johnson+Listerine Illustratior: Monte Ritz Ad/Copy: MRY

Back to Top